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Marcela Riaño Caro leading a strategy discussion with clinical and commercial stakeholders.

Experience

More than fifteen years across international diagnostics.

A career built at Abbott Laboratories in Canada, DiaSorin across Latin America and more than a decade at Roche Diagnostics in Colombia and the wider LATAM region — with earlier scientific research at Pontificia Universidad Javeriana and Colsanitas.

Professional progression

  1. Molecular biology / molecular diagnostics
  2. Immunology & clinical chemistry
  3. Core laboratory & automation
  4. Product and portfolio leadership
  5. Training & knowledge transfer
  6. Laboratory strategy

Career timeline

  1. Jul 2023 – Mar 2026 · Canada

    Abbott Laboratories

    Senior Laboratory Solution Specialist

    Laboratory strategy and diagnostic portfolio development with Canadian clinical laboratories and national diagnostic networks.

    Responsibilities

    • Lead consultative assessments of clinical laboratory operations and deliver workflow optimization strategies.
    • Support complex clinical laboratory operations and national diagnostic networks, informing testing pathway design.
    • Quantify the financial impact of laboratory challenges and translate it into business cases for diagnostic adoption.
    • Align field insight with national product positioning and commercial readiness inside regulated quality systems.

    Diagnostic domains

    • In vitro diagnostics
    • Laboratory strategy
    • Workflow optimization
    • Business case development
  2. Oct 2020 – Jul 2023 · Latin America

    DiaSorin

    Export LATAM Marketing Product Manager

    Product and portfolio leadership for immunology and molecular diagnostic portfolios across Latin American markets.

    Responsibilities

    • Lead regional brand and portfolio strategies for immunology and molecular diagnostics.
    • Develop value propositions for high-complexity immunodiagnostics and molecular assays.
    • Manage launch experience, distributor readiness, training and commercial execution.

    Selected outcomes

    • Coordinated product and analyzer launches across multiple Latin American markets.

    Diagnostic domains

    • Product & portfolio leadership
    • Molecular diagnostics
    • Immunodiagnostics
    • Regional launch and market readiness
  3. Oct 2018 – Oct 2020 · Colombia

    Roche Diagnostics

    Centralized Solutions Product Manager

    Core laboratory and automation portfolio leadership, including centralized platform launches and companion-diagnostic collaborations.

    Responsibilities

    • Lead the full product lifecycle for centralized laboratory solutions — planning, launch execution and post-launch optimization.
    • Deliver regional launches of centralized laboratory platforms, from readiness planning through commercial execution.
    • Co-create national diagnostic brand strategies for companion diagnostics (CDx) with pharmaceutical partners including Ferring and Roche Pharma.
    • Develop financial and commercial models supporting forecasting and mid-term business planning.

    Selected outcomes

    • Contributed to measurable portfolio profitability improvements through lifecycle and consumables strategy.

    Diagnostic domains

    • Core laboratory & automation
    • Companion diagnostics
    • Product lifecycle management
    • Portfolio strategy
  4. Mar 2007 – Oct 2018 · Colombia and LATAM

    Roche Diagnostics

    Senior Training & Support Regional Specialist LATAM — Immunology & Clinical Chemistry

    Training and knowledge transfer across immunochemistry, immunology and clinical chemistry platforms for regional stakeholders and diagnostic partners.

    Responsibilities

    • Deliver technical, scientific and commercial training on immunochemistry and immunology platforms.
    • Support product management activities in regulated diagnostic environments.
    • Drive structured cross-functional initiatives with commercial, service and laboratory teams.
    • Collaborate with global teams on training and knowledge-transfer programs, including activities involving Germany and Switzerland.

    Selected outcomes

    • Delivered scientific and commercial training to hundreds of stakeholders, distributors and diagnostic partners across Latin America.

    Diagnostic domains

    • Training & knowledge transfer
    • Immunology
    • Clinical chemistry
    • Cross-functional collaboration
  5. 2007 – 2011 · Colombia

    Roche Diagnostics

    Molecular Biology & Applied Science Field Application Specialist

    Scientific application support for high-complexity molecular biology and sequencing platforms in clinical and research laboratories.

    Responsibilities

    • Coordinate standardization, clinical sample analysis and protocol implementation for molecular biology and sequencing platforms.
    • Provide scientific expertise during molecular product implementations and educational events.
    • Partner with sales and marketing to identify new molecular diagnostics opportunities.

    Diagnostic domains

    • Molecular diagnostics
    • Sequencing workflows
    • Diagnostic implementation
    • Clinical protocol implementation
  6. Late 1990s – mid-2000s · Bogotá, Colombia

    Early Scientific Research & Clinical Molecular Diagnostics

    Scientific investigator — molecular biology

    Molecular biology research on pediatric enteric infections, clinical molecular diagnostics work and an invited scientific collaboration on Rotavirus C sequencing.

    Responsibilities

    • Pontificia Universidad Javeriana — scientific investigator in molecular biology, contributing to the characterization of enteric viruses in pediatric populations.
    • Colsanitas S.A. — scientific investigator and molecular biology area coordinator, with clinical molecular diagnostics work.
    • Centers for Disease Control and Prevention (CDC) — invited scientific investigator in molecular biology and sequencing, contributing to the Rotavirus C sequence later recorded in NCBI (CAD70160.1).

    Diagnostic domains

    • Molecular biology
    • Rotavirus and adenovirus
    • PCR and sequencing
    • Clinical molecular diagnostics